Responsive web design is becoming mandatory for many Melbourne web design companies, simply because there is a much higher demand for it. With more people than ever using smartphones and other mobile devices, it’s vital that you understand why responsive web design is so important. Although responsive web design is one of the main components to designing mobile and smartphone compatible websites, it’s also useful for many other reasons.
What is Responsive Web Design
Responsive web design refers to web design that focuses on responding to user behaviour. It focuses on strategies that allow web developers to adapt to the behaviour of each and every visitor that lands on the website or page. It can be adapted based on screen size, resolution, platform, and even orientation. This is accomplished by using a variety of layouts. It also heavily features the use of flexible grids that can be adjusted based on the variables mentioned above. Responsive web design also relies on skilled use of CSS tags and media queries; through CSS, much can be designed responsively to provide a more ideal experience.
Why Choose Responsive Web Design
There are a few reasons that responsive web design has become the firestorm it is today. Primarily, it allows a single website to be easily viewable on a variety of devices. In effect, the user can visit the website on a desktop computer, switch to a tablet computer, and still be able to review the website easily. Older technologies would require scrolling of the web page for mobile devices, if the website was accessible at all.
Responsive web design also provides the ability for each user’s preferences to change on the fly. The website itself will automatically change the moment the new device loads the page, taking the hassle of adjusting browsers away from the user. It simply allows the user to utilise and access the information presented. This can help boost conversions and can also provide easy access to websites from anywhere with a wifi connection.
When it comes to mobile compatibility, it is responsive web design that allows websites to be available on multiple platforms, too. One of the most expensive design aspects for websites built prior to responsive design was the need to create entirely separate websites for each and every available platform. In many instances, everything from content through images had to be adjusted or even changed out entirely.
Responsive Web Design Strategies
While the strategies used to create responsive web design can vary, there are a few staples that provide a solid basis for the technology. These standards are frequently found in all responsive designs.
Fluid grids are just that; they are fluid when zoomed in or out, or when resolutions change. This allows the information presented to also change to fit the device more easily and clearly. A layout that is designed with fluid grids will simply resize width; each and every element on the page will resize based on the new requirements.
Nearly all responsive websites built by Melbourne web design feature CSS queries. Although CSS is not a new technology, it can be used in new ways to create responsive designs. Essentially, developers create CSS rules to call certain styles, formatting, or even display options based on the visitor information that is provided to the website when each individual visitor lands on it. This means that web designers can indicate that tablet viewers should be presented with a smaller resolution, while desktop users surfing with a 24-inch monitor should be shown something entirely different. This is the core of responsive web design and a powerful way to change page aspects. It’s also very easy to adapt from older technologies, letting developers get up to speed quickly and without difficulty.
A Word on Adaptive Web Design
Adaptive web design is similar to, but not identical to, responsive web design. It is, however, frequently confused and combined with the latter. Adaptive web design, not to be confused with adaptive width, includes all of the philosophies found within responsive design with additional philosophies in place. Some developers consider it an advancement beyond regular responsive design because it adds progressive enhancement. While progressive enhancement can seem a bit complex, it can be simplified. Consider it the practice of creating web pages that allow anyone, regardless of device, to access a basic version of the content on the page. From here, the website presents differently to those with more advanced devices. This helps to protect those who haven’t upgraded to more advanced devices, without sacrificing the ability to offer better machines an devices a better experience. This is largely achieved with semantic HTML markup, external CSS sheets, and various scripting strategies.
If your business is in Melbourne, web design should be important to you. A web presence is highly important today. If you haven’t sought out a responsive, mobile-friendly website for your business, now is the time. A responsive website can help you to stay ahead of the competition. It can also ensure that you reach your online audience effectively.